Subaru of Missoula are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Subaru of Missoula, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Subaru of Missoula, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Subaru of Missoula dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Bitterroot Humane Asoc.
VFW
Boys & Girls Club of Missoula County
Love Promise Stories from Subaru of Missoula
Subaru and Subaru of Missoula believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Montana Cancer Center - Shira W
Missoula Subaru partnered with the Montana Cancer Center to deliver blankets to distribute to patients. This has been an annual partnership for the past several years and is extremely popular with our patients. We place the blankets in common areas where patients can take them home and we always have several patients exclaim that they have a Subaru and feel especially supported by Subaru collaborating with Blood Cancer United. Thank you to the Subaru team!
More Than a Dealership—How Subaru of Missoula Stands With The Veterans of Western Montana - David L
Last winter, a Veteran came to us with a roof that was failing over her head—water finding its way in, and no money to stop it before the cold set the damage for good. We got it patched in time. A patch in time is often all it takes to keep a hard season from becoming a ruined home, and a Veteran from losing the one thing holding steady in her life. She is one of many, and the reason we can answer calls like hers is the kind of partner most organizations only hope to find. As Veterans of this nation's wars, we have learned firsthand what committed support looks like and what it feels like to receive it. The support that means the most is the kind that lasts, that doesn't waver—that is the partner we have in Subaru of Missoula. They have always been more than a dealership to us. They are the neighbor who shows up, year after year, without being asked. Subaru of Missoula recently donated $17,000 to Post 209 to strengthen our Veteran support programs and our Honor Guard. We do not take a gift like that for granted, because we know what it becomes once it reaches the Veterans who need it. It becomes the rent covered for a Veteran whose paycheck had already gone to bills, and a failing home set right again. It becomes a repaired septic system and a roof made whole before winter. It becomes an emergency car repair so a Veteran can keep getting to work, to school, or to an appointment. It becomes a way to reach the Mayo Clinic for care that could not be found at home. It becomes help with an emergency medical bill when there was nowhere else to turn. Over the years it has looked like dozens of student Veteran scholarships, helping those striving toward what comes next. We also carry a quieter responsibility. The volunteers of our Honor Guard, pictured here, give their time so that every Veteran in Missoula County receives the final honors their service earned. Last year that duty was answered 119 times, and this year, more still. It is steady, faithful work, and the support of Subaru of Missoula helps make sure we can keep answering the call. Here is the simplest way we know to put it. The commitment of Subaru of Missoula to the Veterans of western Montana is measured in lives—the lives we are able to help carry forward, and the service we make certain is never forgotten. This is what it means to be a positive force in a community. This is what More Than a Car Dealer looks like from where we stand. So on behalf of every Veteran we have been able to help, the men and women of Ole Beck VFW Post 209 thank the team at Subaru of Missoula. Your commitment makes our work possible. We are proud to stand alongside you, and grateful that you stand with us. Here's to many more years of doing good, together.
Dr. Dish Fundraiser - JJ B
The Meadow Hill Middle School basketball program would like to sincerely thank Missoula Subaru for their incredible generosity and support of our student-athletes. Their recent donation has truly helped make something special possible for our program. Because of their support, we were able to purchase a Dr. Dish CT+ shooting machine, and it has already made a huge impact. In just three months, our 7th and 8th grade boys and girls have been putting in consistent work, getting up over 1,500 shots per week. This opportunity means more than just extra reps. It is helping our athletes build confidence, develop discipline, and take pride in their growth. It has created excitement around getting better and has given our students access to something that truly elevates their experience. We are extremely grateful to Missoula Subaru for believing in what we are building at Meadow Hill. Their support is already making a difference, and we are thankful to have them as a part of our program. From our coaches, players, and families, thank you for helping make this possible.
Warm Kids & Warm Hearts - Aly N
We were thrilled to partner with Subaru of Missoula and Operation Warm to provide over 100 coats to club kids. We were able to size up our club kids to ensure that they went home with a coat that will keep them warm through this winter and into next year. For our kids a coat is more than just warmth; it's dignity. Subaru Missoula has removed a financial burden for our families and replaced it with cold-weather confidence for our kids. When a child says, 'It's so soft and blue is my favorite color!' they aren't just talking about fabric—they're feeling seen, valued, and cared for.
Driving Education Forward: Subaru of Missoula Donates to Support Arlee High School Students - Jacob H
As part of the annual Subaru Loves Learning Event, Subaru of Missoula proudly donated $3,000 to Arlee High School, advancing equity in education within our community. The contribution will benefit six classrooms and 150 students, providing essential resources to help them succeed. Back-to-school season offers the perfect opportunity to strengthen our partnership with Arlee High School and make a meaningful impact in preparing local students for their future. Through Subaru Loves Learning, Subaru of Missoula continues to support education and high-needs schools by giving teachers the funding they need to equip their classrooms and empower their students to thrive.
Supporting Those Who Served: Giving Back to Local Veterans - Jacob H
In April, Subaru of Missoula once again partnered with our local VFW Post 209, donating $20,350 to support their ongoing efforts for the Missoula-area veteran community. These funds help VFW Post 209 care for local veterans in need through a variety of programs—providing holiday dinners for struggling veterans, meals for those experiencing housing instability, and career training to assist with post-service job placement. Each year, they also purchase gifts for Toys for Tots, ensuring local children have a brighter holiday season. Subaru of Missoula is honored to stand beside VFW Post 209 in their mission, showing that Subaru is truly more than a car company.
Subaru of Missoula Shares Warmth and Hope with Cancer Patients at St. Patrick Hospital - Jacob H
At Subaru of Missoula, giving back to our community is at the heart of everything we do. Subaru believes everyone deserves the chance to live a healthy, hopeful life—which is why, for the past decade, Subaru and our retailers have proudly partnered with Blood Cancer United (formerly The Leukemia & Lymphoma Society). Together, we’ve provided warm blankets, patient care kits, and handwritten messages of hope from Subaru team members and customers to support those battling cancer. This year, our team personally delivered blankets that fold into pillows to patients at Providence St. Patrick Hospital, offering both comfort and encouragement during treatment. Through this partnership, we’re also helping cancer patient households receive financial relief for non-medical expenses like transportation, food, housing, and utilities—because at Subaru of Missoula, caring for our neighbors goes far beyond the road.
Growing a Greener Missoula: Subaru Loves the Earth Tree Giveaway - Jake H
At Subaru of Missoula, we were proud to celebrate the Subaru Loves the Earth event by giving back to our community in a way that will grow for generations. This year, we donated Sugar Maple, Red Maple, and Yellowwood sapling trees to Missoula community members—each one a small start with a big impact. These trees will help clean our air, provide shade in the summer, support local wildlife, and add natural beauty to our neighborhoods. It’s our way of saying thank you to a community that values the outdoors as much as we do, and investing in a greener, healthier Missoula for years to come.
Subaru of Missoula Delivers Hope - Tovi E
On June 16th, Subaru of Missoula partnered with The Leukemia & Lymphoma Society (LLS) and Providence St. Patrick Hospital Montana Cancer Center through the Subaru Loves to Care initiative. This partnership involved delivering blankets and messages of hope to cancer patients. Through Subaru of Missoula’s participation in these programs, it shows they care. Subaru of Missoula consistently shows up and shows out for their community, and that impact was felt on the delivery day. Providence St. Patrick Hospital Montana Cancer Center was a joy to work with, and we were so happy they were the recipients of Subaru of Missoula’s donation. We are so grateful to work and live in a community that takes care of one another. Thank you, Subaru of Missoula and thank you Providence St. Patrick Hospital Montana Cancer Center for being firm in your mission to help others.
Subaru of Missoula Supports Youth Homes - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Missoula, this is a harsh reality. Helping others strengthens communities, which is why Subaru of Missoula is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru of Missoula have helped nearly 900,000 children and adults in urgent need. On 01/17/2025, Subaru of Missoula donated 120 coats to Youth Homes. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
